Did you know…?
- The most recent valuation of the 2023 pet supplies industry in the United States is $133 billion.
- North America is the largest market for pet supplies.
- The industry is segmented into categories like pet food, pet care & services, and pet products.
- Mars Petcare Inc. and Nestle Purina Petcare are the market leaders by revenue.
The pet supply industry experienced significant growth during and after the pandemic, when many people brought pets into their home to combat the isolation of lockdowns. As it continues this trajectory, pet supply brands trying to dominate their category need to put their best food forward to compete with the big dogs.
Pet Supply Industry Gross Profit Opportunity
As the retail industry has evolved throughout the last decade, most retailers have begun to institute strict compliance programs to encourage suppliers to deliver to distribution centers on time. Continually failing to meet these standards can add up to significant costs for any brand. But even more costly is the fact that late deliveries can keep a vendor’s product off the shelves.
The table below shows the gross profit opportunity available to pet supply brands who can meet retailers’ expected delivery standards.
How On-Time Delivery Affects Gross Profit
| Annual Revenue | On-Time Delivery Performance | Gross Profit |
|---|---|---|
| $10M | 77% | 3,465,000 |
| $10M | 95% | 4,275,000 |
In this example, the difference between hitting retail suppliers’ average delivery performance (77% on time) and hitting the performance retail partners expect (95% on time or better) is $810,000 in pure margin.
In addition to tanking their gross profit, pet supply brands that continually fail to meet standards are at risk of damaging their retail relationships and hurting their chances of growth.
Pet Supply Shelf Space Opportunity
| 2023 Annual Revenue | 2023 Weekly Revenue | Average Out-of-Stock (November 2023) | Weekly $ Lost to Out-of-Stock |
|---|---|---|---|
| $133 Billion | $2.55 Billion | 7% | $179 Million |
Based on IRI data, the chart above tracks in-stock levels at leading U.S. retail stores versus total domestic annual sales data for the pet supply industry.
Using Zipline expert calculations, the revenue opportunity cost left on the shelf in just one week is $179 million.
That $179 million represents the opportunity to win over new customers by keeping your committed shelf space stocked and win expanded shelf space when retailers need to fill gaps left by non-performers.
This is a top line revenue opportunity gained simply by meeting your retail and distribution partners’ fulfilment expectations. Keep in mind that 66% of CPG buyers stated they have stopped working with suppliers over delivery issues.
That shelf space can be yours.
Value of a Specialized Logistics Partner
The most forward-thinking pet supply brands are looking at their retail-optimized supply chains differently.
Vendors that view logistics as an investment, on which they can eventually see a return, stand to fare better than those who perceive logistics as an expense. They can expect to improve organizational performance and subsequently their retail relationships, which can be vital in unlocking untapped growth.
The best logistics providers typically take a consultative approach to service. This looks like locating improvement areas and making suggestions that can increase performance, lowering costs in the process. With a deep understanding of complex supply chain functions and specialized industry knowledge, the best providers can help enterprises better understand how their operation needs to perform to meet customer demand and cut costs in the process.
A logistics provider equipped with the latest shipping technology can make distribution network suggestions that can reduce overall spend and improve on-time percentages, like consolidation programs or warehouse reconfigurations.
See the Difference Zipline Can Make
Retail logistics solutions consultants at Zipline Logistics can help pet supply brands master their most important customer relationships.
We believe in creating seamless partnerships with our customers. That means making your goals our goals and working to meet them. We help even multibillion-dollar companies lock in the right capacity partners to achieve the best possible freight outcomes and uncover new savings potential.
Interested in learning more about what we can do for you?
